How To Succeed In Social Media Without Posting Any Content

Are you struggling to build professional relationships on social media?, Want to Develop a network that generates business but don not want to make content?

In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content.

 

 1: Unify Personal and Business Channels With Consistent Branding

 One of the best ways to use social media involves very little original content at all. It involves Rethinking your Approach to social media as a tool for relationship building and communication, rather than simply as a broadcasting platform.

It starts with a solid foundation. This means branding your personal and business profiles to accurately reflect who you are and what you do. Remember that everyone who connects with you via your profiles gets cues about you and your business.

Take a quick glance at your business profiles to see if your main message is clear to new connections or followers.

Think through your personal accounts as well.

Here are a few Details that need to be spelled out on all of your profiles:

Job description or company description

Website URL

Colors and fonts to match your company branding

Consistent imagery

 2: Build Connections From Your Personal Profiles

One underutilized social media tactic is to use your personal accounts to share subtle messages to support your business. Remember that personal profiles allow you to interact and build relationships too, and a natural extension of those relationships is curiosity about your business.

The easiest way to build your audience is simply to add new friends and connections. This technique works especially well if you’re the face of the business or the owner.

It’s also a lot easier to get people to interact with a personal account than with a business account. Think about it: You can network your way to request a connection with almost anyone in the world on LinkedIn. Not only that, but you can have thousands of LinkedIn connections. This means you can build a large network of people without ever inviting them to follow your business page.

 3: Listen and Engage Personally, Not Professionally

Whether they’re face-to-face or online interactions, we’re typically focused on getting our voices heard. However, if you’re willing to listen on social media, you can learn a lot.

Listening lets you discover needs you can meet, trends in consumer behavior, and other details about people’s lives. Learn what’s new in your connections’ lives and use that information to take face-to-face conversations to the next level.

If you know someone recently spoke at a conference, start a conversation by asking how the talk went. Social media gives you clues about what your network and customers need, but only if you’re actively looking for them.

People love to be heard, and engaging with their posts and content on social media is a great way to stay top of mind with your audience and build loyalty. Every time you hit “like” or “heart,” comment on someone’s post, or even share that post, the other person gets a notification. That notification has your name and face connected to it.